What does it mean to do things #LikeAGirl?

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re helping to kick off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

This clip (although part of an ad campaign for feminine hygiene products) puts the common phrase ‘like a girl’ in perspective. It’s confronting and genuinely moving. Watch it now.